AID – Your Allies in Digital Transformation
Smart Digital Solutions
for Modern Retail
At AID (Allies in Digital), we are dedicated to transforming the retail landscape in Albania through innovative digital solutions. Our mission is to empower retailers with cutting-edge technology that enhances efficiency, improves customer engagement and streamlines operations. By embracing digitalization, we help businesses stay competitive in an ever-evolving market, ensuring they can adapt to changing consumer behaviours and industry trends.
Starting with Electronic Shelf Labels (ESL) and Digital Signage solutions, AID provides retailers with the tools to automate pricing, enhance in-store communication and create dynamic shopping experiences. Our solutions enable real-time updates, reduce operational costs and improve accuracy, ultimately driving business growth. As we expand, we will continue introducing new digital innovations to support retailers in optimizing their operations and delivering exceptional customer experience

Solutions designed for retail success
Electronic Shelf Labels (ESL) and Digital Signage empower retailers to automate pricing, enhance in-store communication and create dynamic shopping experiences—regardless of their industry.
Retail chains & supermarkets
Update prices across all locations instantly— ideal for promotions, perishable goods, and supplier adjustments. Minimize pricing errors, integrate seamlessly with inventory and POS systems, and free up staff to focus on customer service.
Pharmacies & healthcare providers
Ensure real-time compliance with medication pricing regulations and insurance updates. Display dosage alerts, safety instructions, and health campaigns via digital labels—enhancing accuracy and trust in highly regulated environments.
Electronics & appliance stores
Stay competitive with dynamic pricing that matches online offers and flash sales. Simplify bundle pricing, reduce relabelling efforts for new stock, and ensure always-accurate product information for a seamless shopping experience.
Electronic Shelf
Labels (ESL)
Instead of changing paper tags manually, ESLs allow prices and product details to update automatically across all shelves and stores in seconds. Connected to a central system, they ensure accurate pricing, reduce human errors, and save time for employees. ESLs also support dynamic pricing, promotions, and stock management, helping stores operate more efficiently while enhancing the shopping experience.
Ultra-low-energy e-ink displays last up to 10 years, while seamless POS integration streamlines inventory management, transforming pricing from a chore to a competitive advantage.
Digital Signage
Instead of static posters, digital screens display dynamic content like promotions, product information and announcements in real time. Easily updated from a central system, Digital Signage enhances engagement, boosts sales and creates a more interactive shopping experience. Whether showcasing special offers, guiding customers or reinforcing branding, it helps businesses stay modern and competitive
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Vibrant Visual Impact & Rapid Updates
Our Digital Signage features advanced 4-color displays with 10x faster update speeds, delivering eye-catching content that remains current and relevant. Create dynamic promotional campaigns that adapt instantly to market changes, ensuring your messaging is always timely and impactful.
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Interactive & Intelligent Customer Engagement
Transform shopping experiences with durable touch-enabled displays and 7-color LED indicators that guide customer discovery. Integrated NFC capabilities and location-based services enable personalized interactions, delivering contextual content based on customer position and preferences within your store.
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Durable Design & Long-Term Reliability
Built for retail environments with IP68-rated waterproof construction and streamlined aesthetics, our signage withstands daily wear while maintaining visual appeal. Exceptional energy efficiency with up to 10-year battery life on selected components minimizes maintenance and maximizes return on investment.
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Flexible Implementation & Seamless Integration
From compact 1.6-inch displays to impressive 12.2-inch screens, our Digital Signage adapts to your store layout while working in perfect harmony with Electronic Shelf Labels. Manage your entire visual ecosystem from a single cloud-based platform, ensuring consistent messaging throughout the customer journey.

Why Choose AID?
Local Expertise
As a proud Albanian company, we understand the unique retail challenges you face. We offer tailored support in your language and have extensive experience working across Albania. Our implementation team ensures that your ESL solution is customized to meet local consumer behaviours and complies with regional regulations
Cost Savings
With our solutions, you can eliminate the costs of printing and significantly reduce labour hours by automating price updates. Durable and energy-efficient, our labels minimize maintenance costs while helping reduce pricing errors. Additionally, they increase sales visibility by enhancing in-store promotions.
Efficiency
ESL technology delivers 10x faster price updates and instantly communicates stock levels via LED indicators. With built-in NFC and location-based services, we guide your customers directly to products and promotions—all from a unified, easy-to-manage platform.
Scalability & Flexibility
Our solutions grow with your business. Whether you operate one location or a chain of stores, AID provides scalable ESL and Digital Signage solutions that adapt to your changing needs, all while maintaining seamless integration and operation.
Innovation
Revolutionize your store with multi-colour visual alerts and interactive digital touchpoints. ESL technology replaces traditional paper labels and provides shoppers with rich product stories and promotions with just a tap, bringing your in-store experience into the digital age.
